--install-script ... command line option to bdist_wininst) at the end
of the installation and at the start of deinstallation.  Output
(stdout, stderr) of the script (if any) is displayed in the last
screen at installation, or in a simple message box at deinstallation.

sys.argv[1] for the script will contain '-install' at installation
time or '-remove' at deinstallation time.

The installation script runs in an environment (embedded by the
bdist_wininst runtime) where an additional function is available as
builtin:

create_shortcut(path, description, filename,
	        [arguments[, workdir[, iconpath, iconindex]]])

Recreated this file after source changes.