Brushed up the custom template tag 'howto' guide by moving the assignment_tag doc to a more appropriate place (i.e. under the "Setting a variable in the context" section), adding cross references, fixing a few minor inaccuracies and doing a little PEP8 cleanup.

git-svn-id: http://code.djangoproject.com/svn/django/trunk@16909 bcc190cf-cafb-0310-a4f2-bffc1f526a37